Founder & President
Jeremy Miller is the Founder and President of FSAstore.com, the only ecommerce site
exclusively focused on Flexible Spending Account products and services. FSAstore.com's mission is to make
it simple and convenient for the 30 million US consumers with FSAs to use and manage their Flexible Spending
Accounts. Jeremy recognized the need for FSAstore.com after a successful career managing and growing small
businesses, where his responsibilities included managing HR and the FSA account process for employees, most
recently as Manager of Operations at Gehry Technologies, the technological division of Frank Gehry's
architectural practice. He found the confusion and inconvenience surrounding FSAs resulted in participant
frustration and ultimately the forfeiture of employee's tax-free income.
In response to this market need, FSAstore.com was launched in the spring of 2010, after winning Columbia Business
School's Odyssey Global MBA Award for best entrepreneurial business idea. Initial funding came from the Columbia
Business School's Lang Fund and other Angels. Since inception the company has closed two successful rounds of
financing for a total of $2.8M, amassed a customer base in excess of 100k, partnered with 125+ FSA administrators to
reach FSA holders directly, and has exceeded site and revenue expectations every quarter.
Jeremy graduated with a B.S. in Business Administration from U.C. Berkeley and received his MBA from Columbia
Business School. He lives in NYC with his wife and two children.
Chief Operating Officer
After co-founding Datacell, a start-up wireless data service company,and helping to grow it into the leading wireless data service provider
in Azarbaijan, Azar left his native country to attend Columbia BusinessSchool where he met Jeremy Miller and upon graduation joined
Prior to Datacell, Azar successfully led and completed various consulting
projects, most recently for the State Oil Company of Azerbaijan where heled a team of Pricewaterhouse
Coopers consultants on the implementation
of new accounting and financial reporting software and the transition to
International Financial Reporting Standards.
Azar holds an MBA from Columbia University, an MS in Economics and
Philosophy from the London School of Economics and a BA in Public
Administration from Qafqaz University. He lives in Brooklyn with his
wife and three children.
Sales & Marketing Director, FSAstore.com
Maria comes to FSAstore.com with more than 15 years of sales and marketing experience most
recently in the publishing industry where she was an advertising director at Conde Nast
Publishing and The Wall Street Journal where she was responsible for driving non-endemic print
and digital advertising sales. Prior to these positions Maria held sales and business development
roles at Internet start-ups Healthology and HealthScout after discovering her passion for sales as a
public relations executive most recently as a Sr. Account Supervisor at Edelman Public Relations.
At FSAstore.com Maria is responsible for the development and execution of FSAstore.com's
sales and marketing strategy to its third party administrator network, which enables the company
to promote its products and services directly to flexible spending account holders. She also
oversees the company's public relations initiatives.
Maria received a BA in Journalism from Northeastern University and lives in Brooklyn with her
husband and children.
Chief Marketing Officer
Ujjwal loves all things related to eCommerce, start-ups, and analytics. Having successfully grown eCommerce companies many-fold, and managed marketing budgets in excess of $10 million, he strives to keep building fast-growing eCommerce organizations.
Ujjwal joined FSAstore.com in 2013 with diverse experience in direct marketing, digital marketing, eCommerce, business development and analytics. He is responsible for the overall growth strategy, customer acquisition & retention, analytics development and testing. Prior to FSAstore.com, he was VP of Marketing at 20x200, an online retailer for limited edition art, where he oversaw all aspects of marketing and improving analytics capabilities.
Ujjwal was VP of Marketing at PetCareRx.com, a fast-growing online retailer for pet medications. Here, he managed the entire marketing portfolio including all retention and acquisition marketing channels, developed analytics to better allocate every marketing dollar spent and measure success. He also successfully led the A/B and multivariate testing program to double eCommerce conversion to over 10%.
He holds an MBA from Syracuse University and an undergraduate degree in Business from Mumbai University. He lives in NYC with his lovely wife, and when he is not thinking about the next thing to test at FSAstore.com, you will find him exploring food in NYC, reading current affairs, and doing anything outdoors.
Senior Lead Developer
Michael Boutros is the senior lead developer of FSAstore.com with more than 13 years experience in software development, system administration, and database design. He is laser focused on developing the core structure for the FSAstore.com eCommerce website, designing the logicand the infrastructure, and coordinating the entire site. His passion for excellence is shown in the code he writes and time dedicated to the FSAstore development team over the past two years.
Michael's prior experience includes software development for several financial institutions, and serving as a technical project manager in various banking and stock trading companies, recently working for The Richline Group, a Berkshire Hathaway Company.Michael graduated with a BS in Computer Science and Management and is a certified Project Management Professional.
To view more of the outstanding employees and advisors that work to make FSAstore.com a great company view our
Linked In page .