Meet the team

Jeremy Miller

CEO & Founder

Jeremy Miller is the CEO and Founder of FSAstore.com, the only e-commerce site exclusively focused on Flexible Spending Account (FSA) products and services. FSAstore.com's mission is to make it simple and convenient for the 35 million U.S. consumers with FSAs to use and manage their FSAs. Jeremy recognized the need for FSAstore.com after a successful career managing and growing small businesses, where his responsibilities included managing HR and the FSA account process for employees, most recently as Manager of Operations at Gehry Technologies, the technological division of Frank Gehry's architectural practice. He found the confusion and inconvenience surrounding FSAs resulted in participant frustration and ultimately the forfeiture of employee's tax-free income.

In response to this market need, FSAstore.com was launched in the spring of 2010, after winning Columbia Business School's Odyssey Global MBA Award for best entrepreneurial business idea. Initial funding came from the Columbia Business School's Lang Fund and other Angels. Since inception the company has closed 4 successful rounds of financing, amassed a customer base in excess of 200k, and has exceeded site and revenue expectations every quarter.

Jeremy graduated with a B.S. in Business Administration from U.C. Berkeley and received his MBA from Columbia Business School. He lives in NYC with his wife and two children.

Azar Gurbanov

Chief Information Officer

After co-founding Datacell, a start-up wireless data-service company, and helping to grow it into the leading wireless data service provider in Azerbaijan, Azar left his native country to attend Columbia Business School where he met Jeremy Miller and upon graduation joined FSAstore.com.

Prior to Datacell, Azar successfully led and completed various consulting projects, most recently for the State Oil Company of Azerbaijan where he led a team of PricewaterhouseCoopers consultants on the implementation of new accounting and financial reporting software and the transition to International Financial Reporting Standards.

Azar holds an MBA from Columbia University, an MS in Economics and Philosophy from the London School of Economics and a BA in Public Administration from Qafqaz University. He lives in Brooklyn with his wife and three children.

Rida Wong

Chief Corporate Strategy Officer/EVP, Corporate and Business Development

Rida Wong is the Chief Corporate Strategy Officer and EVP, Corporate and Business Development at FSAstore.com/HSAstore.com where she leads corporate strategy and new business ventures. She comes to us with over 15 years of corporate development and investment banking experience. She was previously in Corporate Development at American Express, sourcing and executing strategic transactions, ranging from partnerships to JVs to acquisitions/divestitures, across American Express' global businesses. Rida spent the first 10 years of her career in investment banking, advising private and public corporations on financings and M&A transactions at Oppenheimer, GE Merchant Bank and Wit Soundview Technology Group. She has completed over 45 transactions, with an aggregate value of $6+ billion.

Rida holds a B.S. in Finance & Information Systems from New York University.