Meet the team

Jeremy Miller

CEO & Founder

Jeremy Miller is the CEO and Founder of FSAstore.com, the only e-commerce site exclusively focused on Flexible Spending Account (FSA) products and services. FSAstore.com's mission is to make it simple and convenient for the 35 million U.S. consumers with FSAs to use and manage their FSAs. Jeremy recognized the need for FSAstore.com after a successful career managing and growing small businesses, where his responsibilities included managing HR and the FSA account process for employees, most recently as Manager of Operations at Gehry Technologies, the technological division of Frank Gehry's architectural practice. He found the confusion and inconvenience surrounding FSAs resulted in participant frustration and ultimately the forfeiture of employee's tax-free income.

In response to this market need, FSAstore.com was launched in the spring of 2010, after winning Columbia Business School's Odyssey Global MBA Award for best entrepreneurial business idea. Initial funding came from the Columbia Business School's Lang Fund and other Angels. Since inception the company has closed 4 successful rounds of financing, amassed a customer base in excess of 200k, and has exceeded site and revenue expectations every quarter.

Jeremy graduated with a B.S. in Business Administration from U.C. Berkeley and received his MBA from Columbia Business School. He lives in NYC with his wife and two children.

Azar Gurbanov

Chief Information Officer

After co-founding Datacell, a start-up wireless data-service company, and helping to grow it into the leading wireless data service provider in Azarbaijan, Azar left his native country to attend Columbia Business School where he met Jeremy Miller and upon graduation joined FSAstore.com.

Prior to Datacell, Azar successfully led and completed various consulting projects, most recently for the State Oil Company of Azerbaijan where he led a team of PricewaterhouseCoopers consultants on the implementation of new accounting and financial reporting software and the transition to International Financial Reporting Standards.

Azar holds an MBA from Columbia University, an MS in Economics and Philosophy from the London School of Economics and a BA in Public Administration from Qafqaz University. He lives in Brooklyn with his wife and three children.

Vin Sullivan

Chief Financial Officer

Vin Sullivan is the Chief Financial Officer at FSAstore.com/HSAstore.com where he oversees financial reporting, investor relations, operations accounting, banking and finance. He comes to FSAstore.com/HSAstore.com from Oscar Health, a tech insurance company currently valued at $2.7 billion, where he joined as the pre-revenue Vice President Finance. The first half of Vin’s career was at PwC as an auditor and at ExxonMobil where he performed financial reporting, internal consulting, and operational accounting. He's also lead finance departments at medical device companies and various startups.

Vin holds a B.S. in Accounting from Fairleigh Dickinson University and an MBA from the Wharton School of the University of Pennsylvania. He is a New Jersey Certified Public Accountant and lives there with his wife.

Maria Tenaglia

VP, Sales

Maria Tenaglia is VP, Sales at FSAstore.com/HSAstore.com where she is responsible for the development and execution of the company's sales and marketing strategy to its benefits administrator network. She brings more than 20 years of sales and marketing experience most recently in the publishing industry. Prior to joining FSAstore.com/HSAstore.com, she was an advertising director at Conde Nast Publishing and The Wall Street Journal where she was responsible for driving non-endemic advertising sales. Previously, Maria held sales and business development roles at Internet start-ups after discovering her passion for sales as a public relations executive most recently at Edelman Public Relations.

At FSAstore.com Maria is responsible for the development and execution of FSAstore.com's sales and marketing strategy to its third party administrator network, which enables the company to promote its products and services directly to flexible spending account holders. She also oversees the company's public relations initiatives.

Maria received a B.A. in Journalism from Northeastern University and lives in Brooklyn with her family.

Sylvia Zori

Chief Operating Officer

Sylvia started her career as a Research Chemist and through a series of career opportunities worked in Procuring Chemicals and also Supply Chain for such companies as Unilever, Honeywell and Avon. With an MBA from NYU in marketing, she was able to enter the exciting field of Merchandising and Marketing for Avon Beauty and extend that to ecommerce for 1800flowers

Sylvia became Chief Operating Officer for FSA Store and is excited to work in the very dynamic area of health care and be able to combine that with merchandising a website that is dedicated to improving customer's use and understanding of FSA accounts.

In addition to her passion for merchandising and ecommerce, Sylvia enjoys her passion for Long Island where she lives with her husband and a very spoiled Lhasa Apso and her community volunteering activities.

Sergei Kogut

VP, Marketing

Sergei Kogut is VP, Marketing at FSAstore.com/HSAstore.com where he oversees all aspects of consumer marketing, data analytics, and testing and optimization efforts. With 13 years of digital and multichannel marketing experience, Sergei started his career at the Clio Awards, a global marketing creative competition for sports, fashion, music, entertainment, and health care. He later served as Managing Director for a portfolio of media, marketing & advertising competitions at MediaPost Communications, including OMMA Awards, Digital Out-of-Home, and Creative Media Awards, where he developed and launched the first ever US-based mobile apps competition, the Appy Awards.

Born in Moscow, Russia, Sergei holds an M.F.A from Moscow State Conservatory. He now lives in Astoria, N.Y. where he practices his favorite foreign language: jQuery.

Rida Wong

VP, Corporate Strategy & Development

Rida Wong is the VP, Corporate Strategy & Development at FSAstore.com/HSAstore.com where she leads corporate strategy and new business ventures. She comes to us with over 15 years of corporate development and investment banking experience. She was previously in Corporate Development at American Express, sourcing and executing strategic transactions, ranging from partnerships to JVs to acquisitions/divestitures, across American Express' global businesses. Rida spent the first 10 years of her career in investment banking, advising private and public corporations on financings and M&A transactions at Oppenheimer, GE Merchant Bank and Wit Soundview Technology Group. She has completed over 45 transactions, with an aggregate value of $6+ billion.

Rida holds a B.S. in Finance & Information Systems from New York University.

Alana B. Elias Kornfeld

VP, Brand Strategy & Content

Alana B. Elias Kornfeld is the VP, Brand Strategy & Content at FSAstore.com/HSAstore.com where she oversees brand marketing including design, content strategy, public relations, and social media. For over 12 years, she's worked with high-growth companies at the intersection of health, technology and media, most recently as Director of Strategic Marketing & Communications at Blink Health. Previously, at Turner Broadcasting, she led the launch of a new digital brand from concept through go-to-market strategy. Before that, at The Huffington Post, she launched the Health section and grew it to the highest trafficked and most profitable section in the HuffPost Lifestyle portfolio. She also directed the strategy for 15 other vertical launches and 3 international editions.

Alana holds a B.A. in Journalism from Hofstra University and is hopeful that one day feminine products will be FSA-eligible.

Clifford Gray

VP, Technology

Cliff Gray is the VP, Technology at FSAstore.com/HSAstore.com where he brings over 17 years of professional technology, management and architecture experience to lead the continued development of an innovative, robust, and secure technology platform. Prior to joining FSAstore.com/HSAstore.com Cliff worked for the world's leading provider of technology-enabled human capital management (HCM) solutions, including time and attendance, payment and compliance solutions. He has always been passionate about technology and wrote his first computer program at age 12.

Cliff obtained his B.S. in Physics and a M.S. in Education from Rutgers University where he also rowed on the University's crew team.