Meet the team

Rida Wong

Chief Corporate Strategy Officer/EVP, Corporate and Business Development

Ujjwal Dhoot

Chief Marketing Officer/Chief Product Officer

Jeremy Miller

CEO & Founder

Jeremy Miller is the CEO and Founder of FSAstore.com, the only e-commerce site exclusively focused on Flexible Spending Account (FSA) products and services. FSAstore.com's mission is to make it simple and convenient for the 35 million U.S. consumers with FSAs to use and manage their FSAs. Jeremy recognized the need for FSAstore.com after a successful career managing and growing small businesses, where his responsibilities included managing HR and the FSA account process for employees, most recently as Manager of Operations at Gehry Technologies, the technological division of Frank Gehry's architectural practice. He found the confusion and inconvenience surrounding FSAs resulted in participant frustration and ultimately the forfeiture of employee's tax-free income.

In response to this market need, FSAstore.com was launched in the spring of 2010, after winning Columbia Business School's Odyssey Global MBA Award for best entrepreneurial business idea. Initial funding came from the Columbia Business School's Lang Fund and other Angels. Since inception the company has closed 4 successful rounds of financing, amassed a customer base in excess of 200k, and has exceeded site and revenue expectations every quarter.

Jeremy graduated with a B.S. in Business Administration from U.C. Berkeley and received his MBA from Columbia Business School. He lives in NYC with his wife and two children.

Azar Gurbanov

Chief Information Officer

After co-founding Datacell, a start-up wireless data-service company, and helping to grow it into the leading wireless data service provider in Azerbaijan, Azar left his native country to attend Columbia Business School where he met Jeremy Miller and upon graduation joined FSAstore.com.

Prior to Datacell, Azar successfully led and completed various consulting projects, most recently for the State Oil Company of Azerbaijan where he led a team of PricewaterhouseCoopers consultants on the implementation of new accounting and financial reporting software and the transition to International Financial Reporting Standards.

Azar holds an MBA from Columbia University, an MS in Economics and Philosophy from the London School of Economics and a BA in Public Administration from Qafqaz University. He lives in Brooklyn with his wife and three children.

Sylvia Zori

Chief Operating Officer

Sylvia started her career as a Research Chemist and through a series of career opportunities worked in Procuring Chemicals and also Supply Chain for such companies as Unilever, Honeywell and Avon. With an MBA from NYU in marketing, she was able to enter the exciting field of Merchandising and Marketing for Avon Beauty and extend that to ecommerce for 1800flowers

Sylvia became Chief Operating Officer for FSA Store and is excited to work in the very dynamic area of health care and be able to combine that with merchandising a website that is dedicated to improving customer's use and understanding of FSA accounts.

In addition to her passion for merchandising and ecommerce, Sylvia enjoys her passion for Long Island where she lives with her husband and a very spoiled Lhasa Apso and her community volunteering activities.

Rida Wong

Chief Corporate Strategy Officer/EVP, Corporate and Business Development

Rida Wong is the Chief Corporate Strategy Officer and EVP, Corporate and Business Development at FSAstore.com/HSAstore.com where she leads corporate strategy and new business ventures. She comes to us with over 15 years of corporate development and investment banking experience. She was previously in Corporate Development at American Express, sourcing and executing strategic transactions, ranging from partnerships to JVs to acquisitions/divestitures, across American Express' global businesses. Rida spent the first 10 years of her career in investment banking, advising private and public corporations on financings and M&A transactions at Oppenheimer, GE Merchant Bank and Wit Soundview Technology Group. She has completed over 45 transactions, with an aggregate value of $6+ billion.

Rida holds a B.S. in Finance & Information Systems from New York University.

Maria Tenaglia

Senior VP, Sales

Maria Tenaglia is Senior VP, Sales at FSAstore.com/HSAstore.com where she is responsible for the development and execution of the company's sales and marketing strategy to its benefits administrator network. She brings more than 20 years of sales and marketing experience most recently in the publishing industry. Prior to joining FSAstore.com/HSAstore.com, she was an advertising director at Conde Nast Publishing and The Wall Street Journal where she was responsible for driving non-endemic advertising sales. Previously, Maria held sales and business development roles at Internet start-ups after discovering her passion for sales as a public relations executive most recently at Edelman Public Relations.

Maria received a B.A. in Journalism from Northeastern University and lives in Brooklyn with her family.

Ujjwal Dhoot

Chief Marketing Officer/Chief Product Officer

Ujjwal is obsessed with influencing the optimal customer journey and building engaging customer platforms. Having successfully grown eCommerce companies’ many-fold & managed marketing budgets in excess of $10 million, he strives to keep building fast-growing marketing and product driven organizations.

He is currently Chief Marketing Officer/Chief Product Officer at FSAStore, a hyper growth healthcare eCommerce company, where he joined with diverse experience in direct & digital marketing, retail, eCommerce, business development & analytics. He is responsible for the overall product strategy, customer acquisition & retention, analytics development & enhancing the customer experience on all platforms.

Prior to FSAStore, he was VP Marketing & eCommerce at Charming Charlie, a retailer with 370 stores. Here he oversaw the overall marketing and eCommerce strategy including Digital, CRM, Customer Insight, eCommerce and PR functions. Ujjwal’s focus was finding new avenues for growth, and optimizing and extending the customer lifecycle. From when a customer first experiences a brand to getting more lapsed customers back, he loves to emphasize behavioral change to increase customer lifetime value.

Ujjwal has also been VP of Marketing at 20x200, an online retailer for limited edition art, where he oversaw all aspects of marketing. While he was VP of Marketing at PetCareRx.com, a fast-growing omni-channel retailer for pet medications, he managed the entire direct and digital marketing portfolio, along with business development and customer insight functions. He also successfully led the A/B and multivariate testing program to double eCommerce conversion to over 10%.

Zack Peckham

VP, Strategy

Zack has over 10 years of corporate finance, consulting, and investing experience, helping businesses to grow and achieve company-wide objectives. He holds a B.A. in Business Administration from the University of Texas and an MBA from the Wharton School, and is a Certified Public Accountant.

Alana B. Elias Kornfeld

VP, Brand Strategy & Content

Alana B. Elias Kornfeld is the VP, Brand Strategy & Content at FSAstore.com/HSAstore.com where she oversees brand marketing including design, content strategy, public relations, and social media. For over 12 years, she's worked with high-growth companies at the intersection of health, technology and media, most recently as Director of Strategic Marketing & Communications at Blink Health. Previously, at Turner Broadcasting, she led the launch of a new digital brand from concept through go-to-market strategy. Before that, at The Huffington Post, she launched the Health section and grew it to the highest trafficked and most profitable section in the HuffPost Lifestyle portfolio. She also directed the strategy for 15 other vertical launches and 3 international editions.

Alana holds a B.A. in Journalism from Hofstra University and is hopeful that one day feminine products will be FSA-eligible.

Clifford Gray

Senior VP of Technology & Security

Cliff Gray is the Senior VP, Technology and Security at FSAstore.com/HSAstore.com where he brings over 17 years of professional technology, management and architecture experience to lead the continued development of an innovative, robust, and secure technology platform. Prior to joining FSAstore.com/HSAstore.com Cliff worked for the world's leading provider of technology-enabled human capital management (HCM) solutions, including time and attendance, payment and compliance solutions. He has always been passionate about technology and wrote his first computer program at age 12.

Cliff obtained his B.S. in Physics and a M.S. in Education from Rutgers University where he also rowed on the University's crew team.

To view more of the outstanding employees and advisers that work to make FSAstore.com a great company view our Linked In page .