FSAstore.com Adds Pierce Group Benefits to Its Third Party Administrator Network Increasing Direct Reach to Consumers With FSA/HSA Accounts

NEW YORK, NY--(Marketwire - Jul 13, 2011) -FSAStore.com, the only e-commerce site stocked exclusively with flexible spending account eligibleproductsandservices, today announced its partnership with Pierce Group Benefits, a provider of employee benefit packages includingflexible spending accountsfor approximately 130,000 participants.

FSAStore.com is focused on developing itsTPAnetwork to quickly increase its reach to the approximate 35 million consumers covered by FSA/HSAs. In addition to providing TPA participants with a simple and convenient way to use their FSA/HSA, the Company offers customized, co-branded, turn-key marketing programs and a revenue share to its TPA partners.

"Even in this tough economic environment consumers forfeit their tax-free income to their employers, we believe, because the process for using FSA/HSAs to purchase healthcare products and services is inconvenient," said Jeremy Miller, FSAStore.com founder and president. "FSAStore.com makes the process simple and we are thrilled to offer our services to our newest partners' participants."

"Keeping the FSA process simple and convenient for our participants is one of our top priorities," said Donald Pierce, president of Pierce Group Benefits. "FSAStore.com offers clear benefits in terms of convenience and ease of use and their seamless customized promotional programs ensure that these services are brought directly to our participants."

About FSAStore.com
FSAStore.com is the only e-commerce site exclusively stocked with FSA eligible products and services so there are no guessing games about what is and isn't reimbursable by an FSA. In addition to more than four thousand FSA-eligible products the site offers a national provider database of FSA eligible services and an FSA Learning Center. FSAStore.com accepts all FSA debit and major credit cards, offers 24/7 customer service, one-to-two-day turnaround and free shipping on orders $50+ and there is no need to submit receipts when using an FSA debit card.

About Pierce Group Benefits
Pierce Group Benefits is an insurance brokerage company that builds comprehensive benefits packages for public and private sector employers in North Carolina. By leveraging our alliances with insurance providers that are known for their strong benefit structures and unparalleled services, we give employees better benefits at competitive, affordable prices while creating time and cost savings and ease of benefits administration for employers. Pierce Group Benefits serves numerous North Carolina accounts including public school systems, community colleges, private colleges and universities, hospitals, and government entities and services more than 130,000 participating employees. For more information about Pierce Group Benefits, please call 1-888-662-7500 or visit www.piercegroupbenefits.com.

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