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Start Saving Accepts all FSA Cards & Offers Customer Support through 12 AM PST on 12/31 Offers Unique Level of Convenience for Customers Trying to Avoid Forfeiture of 2013 Flexible Spending Account Funds

Consumers with a 12/31 "Use it or Lose it" Deadline can Shop with 2013 Funds through Midnight PST; Customers Using an FSA Card - No Need to Submit a Receipt for Reimbursement

Dec. 30, 2013 /PRNewswire/, the only e-commerce site exclusively focused on Flexible Spending Accounts (FSAs), is offering a unique level of convenience for those consumers with a 12/31 "Use it or Lose it" deadline. Each year, hundreds of millions of dollars are forfeited because consumers do not deplete the pre-tax funds available in their FSA account by their plan year deadline. is one of the only places consumers with a 12/31 deadline can shop with confidence and use their 2013 funds until midnight PST on 12/31. There is no need to submit a receipt for reimbursement when you use your FSA card.

"While many online retailers do not allow FSA holders with a 12/31 deadline to use their FSA card beyond 12/29, not only encourages use, but will provide additional support to ensure convenience and a seamless, high-quality experience," said CEO Jeremy Miller. will be taking orders on Dec. 31 until 12:00 a.m., Pacific Time, with live chat and live phone support.

In addition to thousands of eligible products including eye care, baby care, first aid, and more, customers also benefit from tools, information and services to help thembetter understand and use their FSAs.

More than 30 million Americans have pre-tax FSAs, which allow them to pay for health care services and medical products. Consumers risk forfeiting tax-free income by not depleting FSA funds or failing to submit expenses for FSA reimbursement by plan year deadlines. Recent surveys among's benefit administrator partners and its customers indicate that the site is very effective in helping consumers to avoid forfeiture. Ninety one percent of benefits administrator respondents agreed helps their participants to avoid forfeiture, and separately, 72 percent of consumer respondents said the site was "very helpful" in helping to reduce forfeiture.


For the last four years, has been the only e-commerce site exclusively stocked with FSA eligible products - eliminating the guesswork behind what is reimbursable by an FSA. Consumers with Flexible Spending Accounts can access thousands of high quality FSA eligible products, in addition to FSA eligible services, and much-needed information through the FSA Learning Center. accepts all FSA and major credit cards, offers 24/7 customer service, one-to-two-day turnaround for all orders, and free shipping on orders $50+. There is no need to submit receipts for products purchased with an FSA or HSA card.

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